Canadian Burger Packaging Success | Welm Packaging

Customer Background

A restaurant group from Eastern Canada contacted Welm Packaging through Instagram in July 2025. The company operates a growing burger chain called Hotties with approximately five to six locations. The customer was purchasing packaging locally, including foam burger boxes, greaseproof paper, stickers and paper bags. Although interested in alternative suppliers, they still had sufficient inventory and wanted to evaluate reliability before making a larger commitment.

The Challenge

The customer faced high local packaging costs, had limited experience importing directly from China, was unwilling to replace every packaging category at once, and needed confidence in a new overseas supplier.

Our Strategy: Start with the Smallest Opportunity

Instead of trying to win every packaging item immediately, Welm recommended beginning with the customer's most urgent requirement—greaseproof paper. This minimized purchasing risk while allowing us to demonstrate quality, communication, logistics and service.

First Success

The customer's local procurement cost for greaseproof paper, including freight, was approximately USD 2,900. Welm provided a delivered solution for approximately USD 1,900, helping the customer save nearly USD 1,000 while successfully completing the first order.

Building Trust Through Consistent Follow-Up

After delivery, Welm proactively followed up regarding product performance and future needs. The customer later placed a second order for custom stickers, again benefiting from competitive pricing and reliable delivery.

Solving Logistics Concerns

When the second shipment required about 55 days to reach Eastern Canada, the customer questioned the transit time. Welm explained the shipping options transparently and recommended a medium-speed vessel for future shipments, reducing delivery to approximately 45–50 days while maintaining competitive freight costs.

Positive Customer Feedback

The customer confirmed that the greaseproof paper performed very well and requested only one improvement for future sticker production—smaller roll sizes. This feedback demonstrated growing confidence in Welm.

One Year Later

Roughly one year after the initial inquiry, the customer returned with a project that had originally been quoted during the first conversation. This time the focus shifted from price to quality and technical details. The expected order volume increased from around 30,000 pieces to 100,000 pieces, and the customer placed a deposit to begin the project.

Professional Consultation

When the customer asked whether brown kraft paper bags were thicker than white paper bags, Welm explained that thickness depends on GSM rather than color. We also recommended a white kraft paper with full black printing to simplify production while achieving the desired appearance.

Going Beyond Expectations

Although the customer had not requested burger box samples, Welm offered to produce them free of charge to help evaluate future packaging opportunities and demonstrate our manufacturing capabilities.

Results

• Converted an Instagram inquiry into a long-term customer.

• Reduced the customer's procurement cost on the first order.

• Expanded cooperation from greaseproof paper to stickers and additional packaging categories.

• Solved logistics concerns through transparent communication.

• Increased purchasing intention from approximately 30,000 pieces to 100,000 pieces.

• Strengthened a long-term packaging partnership.

Welm Insight

Restaurant brands rarely replace all packaging suppliers at once. Building trust through one successful product category is often the fastest path toward becoming a long-term strategic packaging partner. At Welm Packaging, we believe sustainable partnerships are built step by step through professional advice, reliable delivery and continuous value creation.

About Welm Packaging

Welm Packaging helps restaurant chains, food service distributors and growing food brands develop customized paper packaging solutions. From pizza boxes and burger boxes to paper cups, greaseproof paper, paper bags and complete restaurant packaging systems, we help customers reduce procurement costs, strengthen brand identity and build reliable global packaging supply chains.

• How can restaurant brands reduce packaging costs?
  Start with one high-impact packaging category, compare total landed cost, and optimize step by step.
• Can I import burger packaging from China?
  Yes. With the right supplier and logistics planning, importing is straightforward.
• How long does shipping to Canada take?
  Typically 45–50 days depending on the shipping service selected.
• Should I replace all packaging suppliers at once?
  Usually no. Begin with one product category to reduce risk and build confidence.
• Can Welm provide custom packaging?
  Yes. We provide customized food packaging solutions for restaurant brands.